KEY TERMS
Consumerism : Consumerism is a term used to describe the effects of equating personal happiness with purchasing material possessions and consumption.
Aspiration: Aspiration is something to aim for, for example a goal in life.
Friday, 11 April 2008
Thursday, 10 April 2008
Cosmopolitan publishing charge for placing an advert.
Rates
Cosmopolitan
Position Pages Spreads
A £27,444 £53,790
B £25,612 £51,224
C £21,945 £43,890
D £20,127 £40,254
E £18,296 £36,592
Promotions £15,490 £27,882
A £27,444 £53,790
B £25,612 £51,224
C £21,945 £43,890
D £20,127 £40,254
E £18,296 £36,592
Promotions £15,490 £27,882
£128,914 is the amount made from advertisments if one singular advert was made in each position, however thoughout the whole magazine there is numerous amounts of adverts so the real amount from advertisments is much larger than this sum. 128,914 is not including the speads, as if these were also included the overall amount of profit made from advertisers would be larger.
Magazines rely upon this avenue alone due to the profit from selling the magazine being small in relation, the advertisers are the main source of profit. Advertising products within the magazine as well as selling their own life style makes audiences buy products to allow themselves to become closer to a celebrity life, the cusomer may not afford a porche but materistic products such as designer clothes and perfumes they can.
Double page spread:
13 double page spreads within Cosmopolitan. If they where all in position A the profit made through this type of advert would be 699,270.
FHM
Emap sold FHM and Heat to Bauer for 1.14 billion
Info:
FHM’s ABC of 371,263 means it continues to outstrip the combined sale of its nearest monthly competitors Loaded and Maxim combined. Loaded and Maxim have been hit by YOY decreases in sales of 29.9% and 24.8% respectively.
FHM brand reach = 7m people FHM magazine – 2.5m readers (NRS Oct–Sep 06, AIR) Fhm.com - 1.8 (unique users) mobile - 250k (unique views per month) tv – 2.6m (BARB viewers per months)
Friday, 22 February 2008
Research on Digital and recoreders
Digital
Between 2008 and 2012, television services in the UK will go completely digital, TV region by TV region. The old analogue television signal will be switched off and viewers will need to convert or upgrade their TV equipment to receive digital signals, whether through their aerial, by satellite, cable or broadband.
TV services in the UK will go completely digital, TV region by TV region. This process is called digital switchover.The UK’s old television broadcast signal (known as “analogue”) is being switched off and replaced with a “digital” signal. Any TV set that’s not converted to digital when the switchover takes place will no longer receive TV programmes.
Compared to traditional TV, it brings many new ways to enjoy your TV:
Extra TV channels as standard
You’ll receive all your usual TV channels and many more as standard including BBC Three, ITV2, E4, More 4, S4C2, Cbeebies, CBBC, CITV and ITV3.
Subscription channels
If you choose to take out a subscription, you can get many more dedicated channels including sport, films, music channels, and access to services that let you watch what you want, when you want.
Improved quality
Digital TV can improve the quality of your TV picture.
New features
Including on-screen TV listings, true widescreen picture and red-button interactivity.
Recorders
Twin tuner - Typically allows you to record one digital channel whilst watching another digital channel.
EPG - Electronic Programme Guide (an on-screen TV listings service for easy selection of shows to record) - Look for something with at least a 7 day EPG
Disk size - PVRs have different sized hard-disks. If you're likely to record and store a lot of shows, consider a box with a larger drive
Series Link - Set-and-forget option to mark a favourite show to record future episodes in sequence on the same channel
Between 2008 and 2012, television services in the UK will go completely digital, TV region by TV region. The old analogue television signal will be switched off and viewers will need to convert or upgrade their TV equipment to receive digital signals, whether through their aerial, by satellite, cable or broadband.
TV services in the UK will go completely digital, TV region by TV region. This process is called digital switchover.The UK’s old television broadcast signal (known as “analogue”) is being switched off and replaced with a “digital” signal. Any TV set that’s not converted to digital when the switchover takes place will no longer receive TV programmes.
Compared to traditional TV, it brings many new ways to enjoy your TV:
Extra TV channels as standard
You’ll receive all your usual TV channels and many more as standard including BBC Three, ITV2, E4, More 4, S4C2, Cbeebies, CBBC, CITV and ITV3.
Subscription channels
If you choose to take out a subscription, you can get many more dedicated channels including sport, films, music channels, and access to services that let you watch what you want, when you want.
Improved quality
Digital TV can improve the quality of your TV picture.
New features
Including on-screen TV listings, true widescreen picture and red-button interactivity.
Recorders
Twin tuner - Typically allows you to record one digital channel whilst watching another digital channel.
EPG - Electronic Programme Guide (an on-screen TV listings service for easy selection of shows to record) - Look for something with at least a 7 day EPG
Disk size - PVRs have different sized hard-disks. If you're likely to record and store a lot of shows, consider a box with a larger drive
Series Link - Set-and-forget option to mark a favourite show to record future episodes in sequence on the same channel
Thursday, 7 February 2008
Homework :))))))))))) i looove it!!!!!!!!!!!!!!!!
Digital television and personal video recorders...
The next generation of video recorders, known as either the PVR (Personal Video Recorder) or DVR (Digital Video Recorder) - Rather than recording TV onto VHS video cassettes, these allow you to record TV programmes onto a hard disk that's built into a set-top box connected to your telly. There are several advantages to this approach - no tapes to rewind, the ability to pause live TV, integrated programme guides, and series recording, plus a lot more storage space than a standard VHS cassette. You can copy programmes down onto video tape or a DVD recorder for archiving, if you wish.
Between 2008 and 2012, television services in the UK will go completely digital, TV region by TV region. The old analogue television signal will be switched off and viewers will need to convert or upgrade their TV equipment to receive digital signals, whether through their aerial, by satellite, cable or broadband.It allows the public to access a larger range of channels, inproving the variation to which they previously recieved.If you choose to take out a subscription, you can get many more dedicated channels including sport, films, music channels, and access to services that let you watch what you want, when you want.
Improved quality
Digital TV can improve the quality of your TV picture.
New features
Including on-screen TV listings, true widescreen picture and red-button interactivity.
The next generation of video recorders, known as either the PVR (Personal Video Recorder) or DVR (Digital Video Recorder) - Rather than recording TV onto VHS video cassettes, these allow you to record TV programmes onto a hard disk that's built into a set-top box connected to your telly. There are several advantages to this approach - no tapes to rewind, the ability to pause live TV, integrated programme guides, and series recording, plus a lot more storage space than a standard VHS cassette. You can copy programmes down onto video tape or a DVD recorder for archiving, if you wish.
Between 2008 and 2012, television services in the UK will go completely digital, TV region by TV region. The old analogue television signal will be switched off and viewers will need to convert or upgrade their TV equipment to receive digital signals, whether through their aerial, by satellite, cable or broadband.It allows the public to access a larger range of channels, inproving the variation to which they previously recieved.If you choose to take out a subscription, you can get many more dedicated channels including sport, films, music channels, and access to services that let you watch what you want, when you want.
Improved quality
Digital TV can improve the quality of your TV picture.
New features
Including on-screen TV listings, true widescreen picture and red-button interactivity.
Task 2
COMPATIBILITY...
The ability of a Web browser to effectively display the HTML code and execute the scripts on Web pages. The changes in HTML features since the mid-1990s, along with the versions of JavaScript and Java languages, combined with the differences between Netscape Navigator, Internet Explorer and other browsers have created an inordinately large number of versions that Web site developers have to deal with.
STORAGE...
STORAGE...
Optical media - such as the compact disk (CD) - are storage media that hold content in digital form and that are written and read by a laser; these media include all the various CD and DVD variations, as well as optical jukeboxes and autochangers. Optical media have a number of advantages over magnetic media such as the floppy
MINIATURISATION...
MINIATURISATION...
technology is getting smaller in many cases, enabling portability and also giving the potential for more to fit in a smaller space.
DIGITAL...
DIGITAL...
the way in which data of all types (images, sounds, text) can be transmitted in the smallest possible form via 0 and 1s.
CONNECTIVITY...
CONNECTIVITY...
ability for technology to connect to the internet.
SYNERGY...
SYNERGY...
how a media institution tries to use its various products to sell one another (e.g. film and soundtrack and video game).
Wednesday, 6 February 2008
Task1
Portability: A measure of system independence; portable programs can be moved to a new system by recompiling without having to make any other changes. This new media techology enables people to easily transfer technolgy products, for example mobile phones and laptops. As time progresses and technology inproves more equiptment gradually becomes protable, making it more of an advantage to purchase. A clear example of this is memory stick as the memory storage they have is ever continuing to grow.
Convergence: This allows different types of media to become joined such as television and the world wide web. What exactly convergence is can depend on whom is asked. For example The business pages of a daily paper will state with authority that convergence is the driving force behind cable company NTL's merger with Virgin Mobile, while the technology supplement writes about the latest converged handset.
Interactivity: In computers, interactivity is the dialog that occurs between a human being (or possibly another live creature) and a computer program. (Programs that run without immediate user involvement are not interactive; they're usually called batchor background programs.) Games are usually thought of as fostering a great amount of interactivity.
You can interact through the televsion too, you can do this by pressing the red button to vote or subcribe to something shown on television. Interactivity is used within most new media technogies as it enables consumers to interact efficiantly at all times.
Convergence: This allows different types of media to become joined such as television and the world wide web. What exactly convergence is can depend on whom is asked. For example The business pages of a daily paper will state with authority that convergence is the driving force behind cable company NTL's merger with Virgin Mobile, while the technology supplement writes about the latest converged handset.
Interactivity: In computers, interactivity is the dialog that occurs between a human being (or possibly another live creature) and a computer program. (Programs that run without immediate user involvement are not interactive; they're usually called batchor background programs.) Games are usually thought of as fostering a great amount of interactivity.
You can interact through the televsion too, you can do this by pressing the red button to vote or subcribe to something shown on television. Interactivity is used within most new media technogies as it enables consumers to interact efficiantly at all times.
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