Key terms...

KEY TERMS
Consumerism : Consumerism is a term used to describe the effects of equating personal happiness with purchasing material possessions and consumption.
Aspiration: Aspiration is something to aim for, for example a goal in life.

Cosmopolitan publishing charge for placing an advert.

Rates

Cosmopolitan

Position Pages Spreads
A £27,444 £53,790
B £25,612 £51,224
C £21,945 £43,890
D £20,127 £40,254
E £18,296 £36,592
Promotions £15,490 £27,882

£128,914 is the amount made from advertisments if one singular advert was made in each position, however thoughout the whole magazine there is numerous amounts of adverts so the real amount from advertisments is much larger than this sum. 128,914 is not including the speads, as if these were also included the overall amount of profit made from advertisers would be larger.

Magazines rely upon this avenue alone due to the profit from selling the magazine being small in relation, the advertisers are the main source of profit. Advertising products within the magazine as well as selling their own life style makes audiences buy products to allow themselves to become closer to a celebrity life, the cusomer may not afford a porche but materistic products such as designer clothes and perfumes they can.

Double page spread:

13 double page spreads within Cosmopolitan. If they where all in position A the profit made through this type of advert would be 699,270.

FHM

Emap sold FHM and Heat to Bauer for 1.14 billion

Info:

FHM’s ABC of 371,263 means it continues to outstrip the combined sale of its nearest monthly competitors Loaded and Maxim combined. Loaded and Maxim have been hit by YOY decreases in sales of 29.9% and 24.8% respectively.

FHM brand reach = 7m people FHM magazine – 2.5m readers (NRS Oct–Sep 06, AIR) Fhm.com - 1.8 (unique users) mobile - 250k (unique views per month) tv – 2.6m (BARB viewers per months)